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[PRODUCT, SERVICE] DESCRIPTION
GDK intends to offer many types of electrical products,media,software.
GDK will grant licenses to Consumer and Government entities that want to mass
produce GDK intellectual property.
This [product/service] offers our customers the best possible value as it:
<Product>
o Offers the lowest price on the market
o Is the most technically advanced
o Offers more useful features
o Offers our users constant value beyond dollars spent
o Provides a way to realize a similar goal.
o Built pollution free.
<Service>
o Provides a service which is not presently available in this area.
o Makes the public and individule time and money
o Provides an alternative, cost effective way for them to realize safety.
We own copyrights, service mark, trademark,Patent,software.
<Product>
Even though the technology used to create this product is new, we expect that others
will be able to substantially reproduce our patented results within 3 years. To remain on the
leading edge of this product, we will need to devote approximately 5% of revenues toward
research and development.
<Service>
1. Our Manufacturing process can be home based,Non-Polluting.
2. Our company will address these specialized areas: Electronic
monitoring,sensor matching,media with connercials,software
copyrights licensed to industry.
3. We will only offer tested safe product lines.
Even though at this time our expertise is unique in the market place, we expect
advances to be made and competitors to rise and offer similar services.
We will meet this challenge by:
o Hiring staff, specialized in these new areas,that have stock in 401 (k) plans.
o Increase our continuing education and training expense.
o Adding complementary lines,up-grades.
o Make regular investments in new equipment.
o Special relationships with our customers and retailers.
OBJECTIVES
Long Term
GDK Electronics believes very strongly in technical, financial,business and moral excellence.
To secure a stable future for all those connected with GDK we have set the following long term
goals:
o Present market is estimated at \$4,000,000,000.Our goal for market share is
30%.
o We want to be considered by our peers to be the market leader in sales as
evidenced by:
o Trade industry awards
o High end of scale in financial ratios
o Major market share
o Technical excellence (awards, honors, etc.)
o Community involvement 1-888-80-mentor(Rotary, United Way, etc.)
Short Term
o Market share goals -
First Year 10%
Second Year 15%
Third Year 30%
o [Decrease, Maintain] costs through acquisition of new plant
in mexico,bangladesh,ect.
o Increase productivity by investing in employee training and education.
1. Budget for complete computer training for
appropriate applications.
2. [Set up, Maintain] employee benefit program(ESOP)
3. Budget for necessary seminars and/or continuing job-specific education.
o Program and Maintain state-of-the-art accounting system for careful tracking.UPC Coding,
208679 202392 product number 20239.
o Monthly reports on financial status vis-a-vis the
industry.
o Aggressive recruitment of the best technical staff in the industry.
o Support company involvement in various local and
national charity events.
COMPETITORS
On-Star has made weak attempts at Anti-carjacking
products because customers won't pay monthly air time.
GDK sees no competition in the Market at this time
Because of our "pay only once" air time policy,
automatic"hands free"operation,Patented circuitry,
V/C/U for anti-hostage,and K.F.C.I.single wire system.
If a price war occurs GDK has a plan to slash prices.
OUR COMPETITIVE ADVANTAGES
<Product>
The distinctive competitive advantages which GDK Electronics brings to this market are:
o Experience in this market. [I/We] have 4 years of hands-on experience in this industry.
o Sophistication in finance and distribution. This results in being the low cost supplier in
these price sensitive markets.
o The philosophy of GDK is to price not just according to our costs, but also according to what
the market will pay as well as free samples to create Market.
o Our targeted minimum gross profit margin for a category must be four times cost.
o By pricing to the market, [I/we] will achieve higher sales and therefore increase buying
power.As the amounts of purchases increase,per unit costs of shipping decrease and [I/we] will
achieve higher discount levels from suppliers.
Through these economies of scale, many items currently on the market can be sold with lower
prices, yet a higher net profit.
o [Product/Service] pricing will include a range of quantity discounts as well as an early
payment discount,and customer stock ownership plans.
o Rather than being strictly regional, [I/we] will expand into the national/global market via
Intranet.
o To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly.
[I/we] will also use overseas bank accounts.Intl.letters of credit.
o With those companies with which [I/we] have established A/R relationship or are known to be
financially secure,[I/we] will work on a pre-pay basis.
This allows greater discounts.
o A level and policy of Capitalization that will allow [me/us] to fully address the respective
markets with comprehensive marketing and customer service plans.
o A quarterly direct mail campaign directed at both current customers and prospective new
customers consisting of an informative newsletter.
o A toll-free national 877 number will be used for customer orders and inquires as well as an
exclusive two way voice mail system,Email and global Jfax number.
o [I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as
needed. GDK intends to be in trade magazine advertising.
o Consideration will also be given to attending trade shows around the country.
o With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to
continue operations on a positive scale.
o [I/We] have a history of innovative ideas since 1984.
<Service>
The distinctive competitive advantages which GDK
brings to this market are:
o Marketing strength to bring the education of the GDK products to all people
and an origional company logo,and actively working with other related businesses.
o Sophistication in management and finance. We are able to run an efficient and lean
structure, yet still provide quality service to our clients and customers.
o Minimal Overhead; The nature of this company, will allow finacially strong establishments of
manufacturing centers and offices.
o A unique service company, we will be able to keep our margins high, allowing us to provide
internal financing for growth possibilities.
o A level and policy of Capitalization that will allow [me/us] to fully address the respective
markets with comprehensive marketing and customer service plans.
o By keeping overhead low, [I/we] will be able to funnel profits back into operations thus
avoiding high debt ratios or lost sales opportunities.
o Our initial marketing campaign will allow us to book a sufficient amount of business so that
we can implement our telephone customer service support program.
Summary
<Product>
Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby
increasing the amount of profit to be retained in the business. Because of our pricing policy, more
people will purchase our merchandise thus increasing the size of the market and we will be
increasing our market share. What GDK proposes to use are just
good solid business sense, economies of scale, and use of efficient financial/distribution techniques.
This will allow us the following options:
o increase service
o increase advertising
o reduce prices
o increase profits
o increase selection
This plan will give us tremendous flexibility to use any of these options or a mix of
them to effectively find our target markets and meet our long term goals. This
combination of experience, sophistication, capitalization and innovation will assist
GDK as it strives to reach its sales, profit and return objectives.
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